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Realtors in Calgary: Has the number of listings of homes with a solar system increased in the past 3 years? Knowing what to ask the homeowner, and which solar benefits to highlight, can make the difference between a standard listing and a standout sale. With solar adoption surging and buyers actively seeking energy-efficient homes, it's essential to position these properties as smart, future-ready investments.
This toolkit provides realtors with the essential resources needed to effectively market and sell solar-equipped homes.
Solar panels are no longer a novelty in Alberta real estate. As of August 2025, over 36,600 solar microgeneration systems—mostly roof-mounted—are powering homes across the province, with nearly 10,000 added in 2024 alone.
So, solar-equipped homes are becoming increasingly common—but are they becoming increasingly desirable?
Selling a solar home isn't just about listing it; it's about leveraging its energy-smart advantages to appeal to today's budget-savvy and eco-conscious buyers. Here’s how to position a solar home as a hot commodity on the market, and why you should be excited to sell one!
Solar homes offer something rare in real estate: built-in long-term savings. In a market where energy costs continue to rise, homes with solar systems are increasingly seen as a smart investment. These are the key benefits realtors should highlight:
Energy-efficient homes in Calgary tend to sell faster. Buyers are looking for homes that are “move-in ready” in more ways than one—solar fits that bill with immediate benefits. You can read more about the landscape of Calgary homes with solar here.
Buyers love hearing two things: "low maintenance" and "low monthly costs." A solar system delivers both.
A home with a well-built solar system should have electricity bills that are close to zero. That's right, ZERO! Depending on the size of home, that could mean thousands of dollars less that a homeowner will have to pay out per year. Like a new water heater, except that it saves you money.
A solar home can generate its own electricity and here's why it matters - A solar-powered home offers:
The Result?
Solar homeowners often become more informed and intentional with their energy choices. This leads to lower bills, smarter consumption, and a deeper sense of environmental responsibility. It’s not just about saving money. It’s about energy freedom and independence.
When you are assessing a new solar home to list, look at the number of solar panels the home has (installers call them solar modules, as to not be confused with electrical panels) and ask the current homeowner:
Some real estate professionals may hesitate to list or market homes with solar systems due to unfamiliarity with the system or the nuances of energy savings. Or worse, attribute zero value to a home's solar system. However, with a clear understanding of how these systems work, solar panels can become a strategic selling advantage. By helping buyers see the real value, such as monthly savings, environmental impact, and future-proof appeal, you’re not just selling a home - you’re selling a lifestyle upgrade.
At Potential Engineering, we are happy to assist in conversations on how to sell a home with solar, provide our knowledge on solar systems and key selling points to help you and your clients make informed, confident decisions. Reach out to us anytime!