Who are we?

We are a family company that believes that sustainability and profitability go hand in hand. We provide engineering design and consulting services for  solar (and electrical power systems) that showcase this philosophy.

Our Vision

Today's world, powered by tomorrow's thinking.

Our Mission

To enable our clients to achieve their sustainability goals through profitable investments and practices, powered by industry-leading engineering design and start-of-the-art technology.

Get To Know Our Founders

Alejandro Luy

Alejandro Luy
Mechanical Engineering
Big-Picture Thinker
Alejandro is our mechanical engineer and lead solar guy. He likes to CAD and is a visionary at heart. You’ll find him rock climbing, playing drums, tinkering with something in the garage or fishing in the Bow River.


Ana Rocha

Ana Rocha
Project Management
Art & Design
Ana is a microbiologist and the creator and keeper of our visual presence. She also oversees our finances. You’ll find her painting canvases, playing the bass or singing (anywhere she goes).


Nicolas Luy

Nicolas Luy
Software Engineering
Eye for Detail
Nick is a chemical engineer who oversees all our engineering projects and contracts. He likes to code and is our ETAP expert. You’ll find him in the gym, visiting family and friends in Toronto or at a concert.


Yilmaz Luy

Yilmaz Luy
Global Operations
Sales Strategies
Yilmaz has over 25 years of experience in the oilfield, electrical grid and electrical software industries. You'll find him either travelling or working with his partners at various Christian foundations between Canada and Peru.

Jayne Luy

Jayne Luy
Customer Perspective
Perfect Pitch
Jayne is a composer and piano master. She has a knack for making complicated things simple. You’ll find her teaching piano, or playing with one of her two bands, Hope’s Creed or Tuesday in Blue.

I love alberta

Our Outreach

Potential is happy to support ShinyLight's focus on helping self-sustainable micro-businesses succeed in developing areas of Peru.
Potential supports Communities for Life, an organization that was established to create sustainable communities by empowering people and removing barriers.
Potential is a corporate sponsor for TeamUp, an organization that uses sports to enable community development in developing countries.

By working with us you will